PHUCUMOL represents a paradigm shift in pharmaceutical marketing intelligence, delivering an on-premise, AI-orchestrated platform that achieves prescription-level attribution with unprecedented precision. By directly linking marketing investments to physician prescribing behavior (NRx/TRx), the platform transforms marketing spend from a cost center into a measurable revenue driver.

The core of this initiative is an unassailable data advantage, leveraging our organization's unique tri-modal market position—as manufacturer, reseller, and pharmacy owner—to access and synthesize proprietary data streams unavailable to competitors. This creates a complete 360-degree view of the prescription journey.

Pillar 1: The Network Fabric

Hardware: NVIDIA Spectrum-X 800GbE Switch. This provides the foundational, high-bandwidth, low-latency interconnect for all data and AI operations, ensuring no bottlenecks exist between storage, compute, and the end-user.

Pillar 2: The Data Fortress (Storage)

Hardware: 367 Terabytes of PCIe 5.0 NVMe Storage. This high-throughput storage layer acts as the on-premise "data lake," capable of ingesting and serving massive datasets for real-time AI processing.

Pillar 3: The AI Brain (Central Compute)

Hardware: A 128-core Intel Xeon 6980P CPU. This server is the central orchestrator, specifically designed for high-volume, low-latency AI inference. It allows sophisticated Large Language Models (LLMs) to run locally, ensuring data sovereignty and eliminating cloud dependencies.

Pillar 4: The Memory Core

Hardware: 768 Gigabytes of DDR5 RAM. This massive memory pool allows very large AI models to be loaded entirely into RAM, ensuring instantaneous response times (forecasted 150-400ms TTFT).

Pillar 5: Edge Intelligence (AI-PC Fleet)

Hardware: ASUS ROG SCAR 18 (Intel Core Ultra 9). These high-end endpoints feature NPUs (Neural Processing Units) for localized AI tasks, enhancing privacy and reducing the load on the central infrastructure.

"Doctor DNA" Profiles

The platform uses locally-hosted LLMs to analyze historical NDC (National Drug Code) data, generating proprietary "Doctor DNA" profiles. These profiles predict a physician's prescribing patterns and likelihood to adopt a new therapeutic, allowing for hyper-targeted marketing.

Prompt-to-Campaign Automation

A core capability where a simple natural language prompt is automatically deconstructed by the AI into a complete, multi-channel marketing campaign. This reduces deployment time from weeks to hours and activates campaigns across platforms like Meta, The Trade Desk, and TikTok.

The Medallion Architecture

We process data through a three-tiered system (Bronze/Silver/Gold) to refine raw information from sources like Symphony Health and Definitive Healthcare into validated, business-ready intelligence suitable for AI modeling and campaign activation.

Deterministic Attribution

The platform's primary value is achieving over 80% attribution accuracy by deterministically linking marketing touchpoints to prescription outcomes. This moves beyond probabilistic guesswork to provide verifiable proof of marketing effectiveness.

Expected ROI & New Revenue

The project is forecasted to deliver a 25-40% ROI improvement on pharmaceutical marketing spend. Furthermore, it establishes new, high-value revenue streams by offering our validated data and insights as a service.